Getting Started with a New Business
If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.Abraham Lincoln
So, you opened a business but it is not growing as fast as you would like it to. Before you can start working on your marketing, you need to make sure you have covered all the business basics.
Domain NameEven if you are not ready to build your website, you will need a domain name to setup a professional email.
Having a professional email makes a big difference when interacting with customers and suppliers. @yourdomain.com email represents a serious company while @gmail.com. @hotmail.com and @ rogers.com emails look like a one man operation.
With todays technology you can have a business phone number, professional answering system with multiple extensions, receive voicemail and fax through your email and have everything redirected to your cellphone. You can give your customer that corporate feeling even if you are a one man operation and operate all the extensions through your cellphone. All for a price cheaper than traditional phone systems.
Every business should have a website, I repeat, every business should have a website. Any website is better than no website, but a good website is even better!
Latest stats show that Canada is at the front of world wide, per capita internet usage with Toronto leading the way. Close to 90% of Torontonians are now connected to the internet, almost all of them (93%) reported using the internet to research Products and Services. Checking out a company online has become an integral part of how we do business.
Business card exchange is a common and expected business practice. Not having one is unprofessional, plain and simple. A good business card will include your phone number, email address and website.