Free Google SEO Tools

Greg — Sat, 26 Feb 2011 16:14:58 +0000

Here you will find ten great and free tools provided to you by Google. Some should be used more then others but if you want to achieve great performance on line for your site you probably will use each one of them at least once.

Google Webmaster Tools
Google Webmaster tools gives you an insider look into Google’s view of your site. Most importantly it will show you if Google found problems with your website such as duplicated content, broken links, malware and much more. On a more positive note, it will also give you information about sites linking in, +1 and keyword positioning.

Google Analytics
I will not expend to much on GA, if you are a complete novice, check out Google Analytics official page. Once you are past the basics GA can become your favourite Google tool. Advanced setup of GA will enable you to track which pages and keyword actually convert and drive sales.

Google Website Optimizer
Imagine you have a page that is under-performing, you have a number of different ideas of how to improve it. How do you choose which one to use? Google Website Optimizer allows you to create a number of different versions and split the traffic between them. Once enough data is accumulated you can choose the best performing one as your permanent page.

Google Zeitgeist
Google Zeitgeist is not a tool per say. It’s a global overview of search trends, it enables you to see what are the fastest rising and falling terms people are interested in.

Google Trends
Google Trends enables you to compare up to five search terms and see their relative popularity over time. This is the first place where you start compiling an actual keyword list for your website. You can also compare website but only the once with high traffic are included.

Google Insights for Search
Insights for Search is like Google Trends on steroids. It allows you to take a much deeper dive into the trends of search. Much more specific then Google Trends and allows you to start narrowing down to what you really should be using.

Google Traffic Estimator
This tool is designed to estimate traffic for specific keywords if you are using Adwords. The data can be adopted to organic search if you keep in mind the way ads are being shown on Adwords (“broad match”, “phrase match” and “exact match”).

Google Keyword Tool
While Google Traffic Estimator gives you and idea of the traffic as it pertains to specific keywords, Google Keyword Tool will actually recommend the keywords you should use. Also, built for Google Adwords.

Google Search Based Keyword Tool
This tool is similar to the Google Keyword Tool, but it takes your actual website into account. The keywords it will recommend will have a better chance of working with your website.

Google Ad Planner
Google Ad Planner is like Alexa and SpyFu in one. It is useful for analyzing competition and leaders in your field.

Keywords are the key

Greg — Sun, 20 Feb 2011 16:15:56 +0000

When choosing contents for a website, every word counts. Search engines will crawl your website and determine how relevant the website is in relation to every word. First you must determine what words your potential visitors use in their searches. Let’s use a computer store as an example, what do people search for more “computer for sale” or “computers for sale”, “hp” or “Sony”. Choosing the right keywords and knowing how to position them strategically on the page to get noticed by the search engine is the key to attracting high quantity of high quality (once that are most likely to become a consumer) visitors to your website.

We employ a wide variety of tools and techniques to help you figure out what will work best for your website and your company. Please visit the Optimization Tools page to learn more.

What is Social Media Marketing?

Greg — Wed, 26 Jan 2011 16:15:13 +0000

Social Media became an integral part of our life. Latest polls show that 4 out of 5 Canadians use social media. Now comes the obvious questions, how do we used it to make money? Most business owners realize that an online presence in the social media is important, they create a company Facebook page, setup Twitter and LinkedIn and then… nothing happens. If you have done some digging around you probably found out that “likes” are important and that leads us to the next three questions: why are “likes” important, how do we get more likes, and how the hell we convert likes into dollars?

Why Likes?
We know that word of mouth is the best way to earn new business. When someone likes your page, they tell their friends that the like your company, product, or service. The great thing about Facebook business pages is that once someone like you, everything you post on your wall will be reposted on the walls of everyone who liked you. This means that if you have 100 likes and each person that likes you has 200 friends every message you send out about an upcoming promotion or a new product, will reach 20,000 people. Now, what if you have a couple of thousand likes…?

How to get more like and covert them into dollars?
We have developed a unique approach that helps you receive likes through the use of Pay Per Click adds, competitions and games. All targeted to attract only the most qualified leads. Our setup enables the collection of personal information such as name, email, and phone number so that every “like” become an actual hot lead. We also help you incentivize the client to actually convert sooner than later. And, we know that every promotion of news update we send out will reach its target market 100% of the time.