In order to run a successful E-Commerce Campaign you must achieve three things:
1) Drive sufficient traffic to your website.
2) Analyze data pertaining to which ad performs better, ROI (Return On Investment) and Cost Per Acquisition.
3) Increase exposure to best performing ads.
The first part is achieved through SEO and/or SEM. Successful Search Engine Optimization with Link Building will position you website in visible spots on search engines enabling you to attract customers that are interested in your product and are ready to buy. This is a long term approach that provides you with steadily increasing results. Search Engine Marketing, or Pay Per Click campaigns are used to penetrate very specific markets, increase exposure to certain sectors of population and to run sales and special events. Benefits include immediate results and reach to niche markets but it involves higher cost per acquisition.
Traffic without reporting is practically meaningless. We will setup for your website a tracking system that will tell us how people found your site, which pages they visited, how many of them made a purchase, which pages led to each purchase and which pages saw most of your visitors abandon their shopping experience.
Maximal ROI results from understanding all the data above and constantly improving you website and advertizing campaigns. Eliminating pages that cause people to leave the website, increasing traffic to pages that are most likely to result in conversion and concentrating on ads with greatest return will decrease your costs and put the most money in your pocket.